Brand strategist and senior marketing leader inspiring growth and belonging through data-driven marketing, creative leadership, and community-centered campaigns.
Let’s make your next big idea a place where anyone can belong, anywhere.
With a career spanning travel, hospitality, startups, and consumer tech, I have built and led high-performing marketing teams at the intersection of brand storytelling, business strategy, and digital transformation.
From launching beloved local hospitality brands and boutique hotels to optimizing dynamic sales funnels for multi-family apartment rental properties, my work delivers measurable growth and community connection. I specialize in designing integrated, data-driven campaigns that turn customer insights into scalable experiences. From promoting destinations, transforming restaurant launches, and creating cross-channel campaigns that encourage community, engagement, and purchases.
My leadership is grounded in collaboration, creativity, and a relentless focus on outcomes that build loyalty and drive business forward, honed through 13 years in the travel, hospitality, and lifestyle industries.
From Leads to Leases:
Casa Mundi’s ROI Turnaround
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Casa Mundi set out to increase occupancy and optimize marketing costs at a critical juncture: new developments brought over 1,000 competing units within a two-mile radius, causing lead volume to decline and urgency to rise. Through a blend of stakeholder interviews, CRM audits, competitive research, and persona development, the team established a data-driven strategy to reverse the trend and reclaim visibility in a crowded market.
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Built comprehensive tracking to connect cost with results, allowing true channel-level ROI measurement—a foundational step confirmed in high-performing real estate projects.
Redirected ad spend away from underperforming platforms, saving over $15K annually—a common and justifiable outcome when shifting from generalist listing platforms to curated, high-ROI paid media.
Optimized website for conversion, increasing the rate substantially from 2.2% to 3.74%—well above average multifamily website benchmarks (typically 2–3%).
Tracking every stage, from inquiry to lease, with granular attribution—critical for identifying leakage and maximizing conversion efficiency
Case Studies
Community of Courage:
Creative Campaign to keep a small business open during COVID-19
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Blue Star Group, known for their standout Colorado Springs restaurants, partnered with me at the height of pandemic shutdowns to address a steep revenue drop and support staff sustainability. The main objective: creatively raise funds to keep operations running and reinforce community bonds during a period marked by uncertainty and complete business disruption. This led to the creation of the “Courage Card” a sub-brand campaign inviting community investment and rewarding supporters with tangible, ongoing perks.
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Sales Generated: $16,800–$17,000 in profit attributed to the Courage Card.
Work Samples
Party, Play, Perform:
Delivering Results Through Experiential Branding
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The objective was to launch a vibrant pop up bar experience that addressed a clear local market gap: a fun, outdoor destination centered on social energy and approachable cocktails. Unlike many existing Colorado Springs venues focused on craft and exclusivity, Colorful Colorado positioned itself with playful branding and a “good old fashioned fun” ethos to meet young adults’ demand for an affordable, lively experience. Insights from customer interviews and polls clearly showed a hunger for less formality and more party atmosphere, data the client gathered via their parent company’s text database guided this direction.
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The pop up opened at 100% capacity for both the VIP night and Grand opening, with robust local engagement and new media/potential partnership opportunities.
Approach & Tools
My strategic approach emphasizes clarity of vision, integrated planning, and cross-functional collaboration from ideation through execution. Every initiative starts with deep stakeholder alignment, mapping business objectives and customer insights into actionable plans and scalable creative. I guide teams to iterate quickly, synthesize feedback, and stay focused on measurable outcomes, balancing creativity with a data-driven mindset.
Advanced Toolset:
Keynote: Craft executive presentations, strategy briefs, and client pitches, translating complex ideas into compelling visual stories for leadership and cross-disciplinary teams (used for campaign launch briefs and major stakeholder updates).
Figma: Drive design sprints, build visual assets, and collaborate in real-time with creative, product, and marketing partners (central to campaign design, branding updates, and digital experience prototyping).
Analytics Platforms: (Google Analytics, Meta Business Suite, Hotjar, etc.) Monitor campaign performance, optimize funnels, and report ROI, enabling targeted strategy adjustments and clear impact tracking.
Project Management: (Asana, Slack, etc.) Streamline team communication, track briefs, deadlines, and feedback for smooth coordination across agencies and in-house teams.
By blending leading-edge tools with a collaborative, iterative process, I deliver marketing solutions that inspire engagement, drive results, and elevate brand experiences.